reTrek press kit

About reTrek

Descriptions

One sentence

reTrek is a walking app where your real steps carry you along famous trails or through story-driven quests.

One paragraph

reTrek is a walking app where your real steps carry you along famous trails or through story-driven quests. Pick a route such as the Camino de Santiago, the trek to Everest Base Camp or the Inca Trail, then walk as you normally would. Every step moves you further along the trail, and at each milestone a short film opens about the place you have reached. Routes can also be walked with friends, pooling steps toward one finish or racing each other to it. Quests are different: they are non-linear, and your steps and your choices shape how the story unfolds and how it ends. Route or quest, the step count is not the point. The point is a reason to go out again tomorrow.

Full

reTrek is a walking app where your real steps carry you along famous trails or through story-driven quests. Pick a route such as the Camino de Santiago, the trek to Everest Base Camp or the Inca Trail, then walk as you normally would: the commute, the dog walk, the trip to the shop. Every step moves you further along the trail, which follows the real path with milestones at the real places. At each milestone a short film opens about the place you have reached and what happened there.

Quests are different: they are non-linear, and your steps and your choices shape how the story unfolds and how it ends. The story advances only as you walk, and at each decision point the choice you make changes what comes next, all the way to the ending you reach.

Along the way you earn badges for distance walked, routes finished and days on the move, and you level up as you keep walking. Every route you finish and every quest ending you reach comes with a shareable card, and a weekly recap shows how far you have come.

None of it has to be done alone. Walk a route as a team, pooling your steps toward one finish, or as a race, where everyone walks the whole route and the first to arrive wins. Follow friends and fellow adventurers, see their milestones and finishes in an activity feed, cheer them on, and watch on a map where everyone is on their route.

reTrek reads your steps from Apple Health or Health Connect, so it works with the phone in your pocket or with an Apple Watch, Garmin, Fitbit, Polar, Oura, Samsung or other tracker that writes steps to them. It uses no GPS, tracks no location, and does not need to be open while you walk. There are no ads, and no data is sold.

Route or quest, the step count is not the point. The point is a reason to go out again tomorrow. reTrek gives your walk that reason: a next chapter to look forward to.

History

From Myko Nordy, the maker of reTrek:

I came up with the idea for reTrek a few years ago. It came out of noticing that some days I keep skipping my evening walk in favour of watching TV or playing a video game. But why? Because those things are fun and addictive, while walks feel like chores. Why not change that?

I jumped on the idea in 2024, drew the very first design sketch on my bedroom door, and wrote a bit of code.

Then life and other priorities got in the way, and reTrek remained unfinished. Unfinished, but I kept thinking about it and adding to it, because it is cool, and many people, myself included, need it to exist.

At the beginning of 2026 I came back to it, this time for real. I worked evenings and weekends after my day job and finished the MVP in June. But it looked a bit dry, had only a solo mode and no social features, and my friends said the same.

Challenge accepted! I spent another two months, with a break for the summer holidays in Iceland, adding the ways to walk together: follow each other, race your friends, or team up to tackle a route as a group. More fun, more reasons not to skip the daily walk.

In August I launched reTrek on the App Store under Do Not Panic AS, the company my wife and I run (kudos if you recognise the quote). The Google Play release followed in September.

Development keeps going. I have a long backlog of features, mine and early users' ideas, and I am expanding the catalog of routes and quests as we speak. The days are full.

Features

• Your steps move you along a famous trail. Pick a route, walk wherever you normally walk, and every step carries you further along it. At each milestone a short film opens about the place you have reached.
• Story quests. Non-linear stories where your steps and your choices shape how they unfold and end.
• Solo, together, or against each other. Walk a route on your own, team up and pool steps toward one finish, or race to it. Follow friends, cheer them on, and see on the map where they are on their routes.
• Progress you can show. Badges, levels, a shareable card for every finish, a weekly recap.
• Nothing to start or stop. Steps come from Apple Health or Health Connect, from the phone alone or any watch or tracker that writes to them. No GPS, no location tracking, no need to open the app, and walking works offline.
• One free route and one free quest. Everest Base Camp and The Sealed Letter are free with no trial and no card. PRO unlocks the rest.

Catalog

As of September 2026: nine routes and two story quests.

Routes

Quests

Pricing

Everest Base Camp and The Sealed Letter are free. Not a trial: they stay free.

Everything else is PRO: $9.99 a month or $69.99 a year, cancel any time.

Prices vary by country, set by the App Store and Google Play.

PRO can also be given as a gift: 12 months for $69.99 plus local tax, a one-time payment on retrek.me/gift, which the recipient claims on the web.